Every channel. One order book: Moving past WhatsApp and spreadsheets in B2B trade
Why modern brands are replacing manual order re-typing with live digital catalogues, partner portals, and ordering links.
The hidden cost of manual B2B order entry
In most wholesale and distribution businesses, orders still arrive across WhatsApp photos of handwritten notes, unstructured emails, spreadsheets, and phone calls. Internal teams spend hours re-typing these orders into ERPs or inventory sheets. The inevitable result: wrong SKU codes, ordering stock that is already promised elsewhere, pricing disputes, and endless follow-up calls.
Empowering retail partners with self-serve ordering
When retail partners receive access to a dedicated ordering portal and mobile app, they order against live stock with their exact commercial terms, credit limits, and tier pricing pre-applied. Features like size grading, ratios, and pre-packaged sets let buyers build orders the way the trade buys.
Bringing all channels into one order engine
Whether an order is placed on a partner portal, via a curated WhatsApp ordering link for a festive capsule, by a field sales rep at the store counter with iK-Field, or at a seasonal trade show with iK-Venue, all orders flow into one centralized order book on iROMP®. Merchandising teams approve and allocate stock with zero manual re-entry.