The middle of the chain: Unlocking secondary sales and distributor visibility
Stop flying blind after primary sales. How brands connect distributors with direct catalogues, live dispatches, and field order sync.
The black box between the warehouse and the retail shelf
Most brand manufacturers know what they sell to their distributors (primary sales). But what happens after that is often a complete mystery. Stock piles up in regional godowns while sales heads make production commitments based solely on sell-in rather than real market sell-through.
iK-Distribute: One console connecting brand and retailers
iK-Distribute gives each distributor a dedicated console connected directly to the brand's master catalogue on iROMP®. Distributors order at their specific pricing, inward shipments against orders, and receive retailer orders taken by field sales reps on iK-Field.
Clear dispatches and trusted credit terms
Dispatches and shipment statuses are updated in real time, visible to the brand, distributor, and retailers. Brand teams see true secondary sales, preventing channel stuffing and ensuring timely stock replenishment.