Know your customers. Bring them back.
Centralize shopper and dealer records across physical stores and digital touchpoints. Automate targeted WhatsApp marketing with curated lookbooks that drive repeat retail sales.
Book your iK-CRM demo
What iK-CRM helps you manage.
iK-CRM centralizes customer and partner relationships across your retail and wholesale channels. Build RFM customer segments, automate targeted WhatsApp campaigns, and ensure leads stay with the company.
Central customer & partner database
Unify walk-in shopper profiles, wholesale dealer accounts, and digital store contacts into one secure master ledger.
RFM segmentation & insights
Automatically group shoppers into High-Value VIPs, Frequent Visitors, and Lapsed Customers based on recency, frequency, and spend.
Targeted WhatsApp campaigns
Send personalized lookbooks, festive offers, and loyalty balance updates directly to customer WhatsApp with high open rates.
Leads stay with the company
When sales reps or store associates leave, customer contact histories, purchase patterns, and leads remain protected company assets.
Turn walk-in shoppers into repeat brand advocates.
Customer phone numbers captured at checkout shouldn't sit dormant on printed receipts. iK-CRM enables automated, personalized WhatsApp marketing that drives shoppers back into stores.
- Segment customers automatically by purchase value and category affinity.
- Send personalized WhatsApp messages with curated seasonal lookbooks.
- Automate anniversary, birthday, and points expiry notifications.
- Track attributable store revenue generated from each campaign.
One transparent record for every dealer & franchisee.
Manage dealer commercial terms, credit ceilings, payment reminder schedules, and historical order reliability in one centralized directory.
- Central repository for dealer contracts, tax IDs, and billing terms.
- Track historical order frequency, return rates, and credit discipline.
- Automated payment reminder messages via WhatsApp and SMS.
- Role-based access protects sensitive commercial agreements.
One customer picture. Better conversations.
A starting point for your omnichannel loyalty & segmentation.
1. Capture
Capture customer and dealer profiles at POS, field visits, or online.
2. Segment
Group audiences by shopping frequency, category spend, and geography.
3. Engage
Broadcast personalized WhatsApp lookbooks and scheme reminders.
4. Measure
Track incremental revenue and repeat visits generated by campaigns.
A little more detail.
Is WhatsApp messaging compliant with official guidelines?+
Yes. iK-CRM integrates with official WhatsApp Business APIs with verified sender templates.
Can we segment customers who haven't visited in 90 days?+
Yes. RFM automated triggers identify lapsed customers and send re-engagement offers.
Does it sync loyalty points across physical stores and webstore?+
Yes. Loyalty balances update in real time across POS terminals and online checkouts.
Can sales reps access dealer accounts on the road?+
Yes. Mobile permissions give field reps visibility into their assigned dealer accounts only.
Let’s find your fit.
The right product starts with the right conversation. Bring your current workflows, priorities, and questions to a demo.
Talk to the teamWalk through your day-to-day processes
Explore the product with your needs in mind
Discuss setup, integrations, and next steps
See the wider portfolio.
Ready to see iK-CRM in action? Let’s talk.
Book a free demo today. Or message us directly on WhatsApp / call +91 92070 60552.